John Dinsmore, Jr., Ph.D.

Department:
Marketing
Title:
Assistant Professor
Address:
Rike Hall, 3640 Colonel Glenn Hwy, Dayton, OH 45435-0001
Education History: 
  • PhD—Marketing, University of Cincinnati, 2013
  • MBA—Marketing & Decision Support Systems, University of Georgia, 2003
  • BA—History & Political Science, James Madison University, 1994

Academics

  • Principles of Marketing
  • Marketing Strategy
  • Creativity, Problem Solving and Communication
Research statement: 

INVITED PRESENTATIONS

  • “Price Fairness and The Placebo Effect in Marketing,” Carlson School of Management, University of Minnesota, Minneapolis, MN, 2012. 

CONFERENCE PRESENTATIONS (* denotes presenter)

  • Dinsmore, John B.*, Riley Dugan and Scott A. Wright (2014), “Naïve Theories of Monetary and Nonmonetary Prices for Mobile Applications,” Association for Consumer Research North American Conference, Baltimore, MD.
  • Dinsmore, John B.*, Karen A. Machleit, Kathleen D. Vohs and Frank R. Kardes (2013), “A Multi-Dimensional Construct of Impulse Purchases,” American Marketing Association Summer Educator’s Conference, Boston, MA.
  • Dugan, Riley* and John Dinsmore (2013), “Researching the Web 2.0 and 3.0 in the Selling Process,” Special Session at the National Conference in Sales Management, San Diego, CA.
  • Hernandez, Jose, Scott A. Wright*, Aparna Sundar, John Dinsmore and Frank Kardes (2012), “Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect,” Association for Consumer Research North American Conference, Vancouver, BC.
  • Dinsmore, John, Jason Harris and Riley Dugan* (2012), “Going Viral: Proven Strategies,” Atlantic Marketing Association Annual Conference, Williamsburg, VA.
  • Dinsmore, John, Scott Wright, Riley Dugan* and Frank Kardes (2012), “Price Fairness and The Placebo Effect in Marketing,” Atlantic Marketing Association Annual Conference, Williamsburg, VA.
  • Dinsmore, John B.* (2012), “Mental Accounting, General Evaluability Theory and The Framing of Losses Posed By Partitioned Monetary and Non-Monetary Prices,” Wayne State Behavioral Pricing Conference, Detroit, MI.
  • Guo, Xiaoning*, Scott Wright, John Dinsmore and James Kellaris (2012), “The Effect of Mortality Salience on Materialism: The Moderating Role of Regulatory Focus,” Competitive paper, Society for Consumer Psychology, Las Vegas, NV.
  • Dinsmore, John*, Scott Wright, Xiaoning Guo and James Kellaris (2011), “Recession, Financial Hardship, and Ethical Judgment: Do Tough Times Beget Tough Judges?” paper presented at Proceedings of the Summer Marketing Educator's Conference of the American Marketing Association, San Francisco, CA.
  • Wright, Scott A.*, John Dinsmore, Xiaoning Guo and James Kellaris (2011), “Biasing Effects of Group Affiliation on Ethical Judgment” paper presented at Proceedings of the Summer Marketing Educator's Conference of the American Marketing Association, San Francisco, CA.
  • Wright, Scott A.*, Xiaoning Guo, Chris Manolis, Andrew Brown, John Dinsmore, Tarryn E. Williamson, Xiaoqi Han, and Frank R. Kardes (2011), “The Illusory Truth Effect: No Repetition Necessary.” Society for Consumer Psychology, Atlanta, Georgia.
  • Dinsmore, John*, Xin Wang, and Inigo Arroniz (2011), “Gender Differences in Impulse Purchasing" paper presented at Proceedings of the Annual Conference of the Atlantic Marketing Association, Charleston, SC.
Service: 

WSU Raj Soin School of Business Scholarship & Awards Committee

Reviewer, Marketing Letters

Reviewer, Journal of Strategic Marketing

Professional

Publications: 
  • Scott Wright*, Jose Hernandez*, Aparna Sundar, John Dinsmore and Frank Kardes (2013), “If It Tastes Bad It Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect,” International Journal of Research in Marketing, 30(2), 197-98.
  • Wright, Scott A., John B. Dinsmore and James J. Kellaris (2013), “How Loyalty Shapes Ethical Judgment and Punishment Preferences,” Psychology and Marketing, 30(3), 203-210.
  • Wright, Scott, Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, C-Y Peter Chiu and Frank Kardes (2012), “Construal-level Mind-sets and the Perceived Validity of Marketing Claims,” Marketing Letters, 23(1), 253-261.
Professional Affiliations/Memberships: 
  • Association for Consumer Research
  • Society for Consumer Psychology
  • American Marketing Association
Awards/Recognition: 
  • $8,500 Research Grant, Wright State University/Rike Consumer Research Foundation, Co-Principal Investigator, “Contrary Construal Level Mindsets Induced By Monetary and Nonmonetary Prices,” Awarded on August 8, 2014.
  • Foundation $2,500 Research Grant (2013), Direct Marketing Policy Research Center, Co-Principal Investigator, “Catch it if you Can: An Exploratory Look into the Creation and Dissemination of Viral Videos,” Awarded on August 26, 2013.
  • Honorable Mention, Fordham University Behavioral Pricing Doctoral Dissertation Competition (2012)
  • AMA-Sheth Consortium Fellow (2012)
  • $7,667 Research Grant (2011) Marketing Science Institute (RA 4-1730), Principal Investigator, “A Multi-dimensional Construct and Measurement Scale of Impulse Purchases,” Awarded on July 26, 2011
  • Recipient, “Teachers Who Inspire” Designation from University of Cincinnati’s Class of 2011
  • Kelly-Siddall Fellowship, University of Cincinnati (2009-2012)
  • Turnaround Management Competition (2003) representing University of Georgia, Winner for Southeastern Region, Tied with Columbia University for Third Place Nationally
Is this you? Log in to update your profile.