• PhD—Marketing, University of Cincinnati, 2013
• MBA—Marketing & Decision Support Systems, University of Georgia, 2003
• BA—History & Political Science, James Madison University, 1994

• Principles of Marketing
• Marketing Strategy
• Entrepreneurship
• Digital Marketing
• Creativity, Problem Solving and Communication

PUBLICATIONS—PEER-REVIEWED JOURNAL ARTICLES

Asamoah, Daniel, John B. Dinsmore, and Kunal Swani (2024), “Benefits, Barriers, and Facilitators of Developing B2B Mobile Applications,” Journal of Business and Industrial Marketing (ABDC rated ‘A’), 39(3) 537-552.

Plotkina, Daria, John B. Dinsmore, and Margot Racat (2022), “Improving Service Brand Personality with Augmented Reality Marketing,” Journal of Services Marketing (ABDC rated ‘A’), 36(6): 781-799.

Swani, Kunal, Wakiuru Wamwara, Kendall Goodrich, Shu Schiller, and John Dinsmore (2022), “Understanding Business Retention during Covid-19: Roles of Service Quality, College Brand, Academic Satisfaction, and Stress,” Services Marketing Quarterly, 43(3): 329-352.

Dinsmore, John B., Kunal Swani, Ciro Troise, Wakiuru Wamwara, and Bin Li (2022), “Antecedents and Consequences of Sending and Receiving Information in Mobile Gaming Apps,” Digital Business, 2(2), 1-13.

Troise, Ciro, Mario Tani, John B. Dinsmore, and Giovanni Schiuma (2021), “Understanding the Implications of Equity Crowdfunding on Sustainability-oriented Innovation and Changes in Agri-food Systems,” Technology Forecasting and Social Change (ABDC rated ‘A’), 171, 1-15.

Dinsmore, John B., Scott A. Wright, and Daria Plotkina (2021), “When Time Pressure Counters the Zero Price Effect,” Journal of Consumer Marketing (ABDC rated ‘A’), 38(3), 339-350.

Dinsmore, John B., Eric Stenstrom, and Jonathan Kunstman (2021), “Baseline Testosterone Moderates the Effect of Money Primes on Charitable Donations,” Psychology & Marketing (ABDC rated ‘A’), 38, 328-337.

Stenstrom, Eric, John B. Dinsmore, Jonathan Kunstman, and Kathleen D. Vohs (2018), “The Effects of Money Exposure on Testosterone and Risk-Taking, and the Moderating Role of Narcissism,” Personality and Individual Differences (ABDC rated ‘A’), 123, 110-114.

Dinsmore, John B., Kunal Swani and Riley G. Dugan (2017), “To ‘Free’ or Not To ‘Free’: Trait Predictors of Free vs. Paid Mobile App Usage,” Psychology & Marketing (ABDC rated ‘A’), 34(2), 227-244. 

Sundar, Aparna, John B. Dinsmore, Sung-Hee Wendy Paik, and Frank R. Kardes (2017), “Metaphorical Communication, Self-Presentation, and Consumer Inference in Service Encounters,” Journal of Business Research (ABDC rated ‘A’), 72, 136-135.

Dinsmore, John B., Riley G. Dugan and Scott A. Wright (2016), “Monetary versus Nonmonetary Pricing: Differences in Product Evaluations due to Pricing Strategies within Mobile Applications,” Journal of Strategic Marketing (ABDC rated ‘A’), 24(3/4), 227-240.

Wright, Scott, Jose Hernandez, Aparna Sundar, John Dinsmore and Frank Kardes (2013), “If It Tastes Bad It Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect,” International Journal of Research in Marketing (ABDC rated ‘A*’), 30(2), 197-198.

Wright, Scott A., John B. Dinsmore and James J. Kellaris (2013), “How Loyalty Shapes Ethical Judgment and Punishment Preferences,” Psychology & Marketing (ABDC rated ‘A’), 30(3), 203-210. 

Wright, Scott A., Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, C-Y Peter Chiu and Frank Kardes (2012), “Construal-level Mind-sets and the Perceived Validity of Marketing Claims,” Marketing Letters (ABDC rated ‘A’), 23(1), 253-261.  

PUBLICATIONS—INVITED ARTICLES

Dinsmore, John B., Kunal Swani, Kendall Goodrich, and Umut Konus (2021), “Introduction: Advancing Understanding of Mobile Applications in Marketing,” Journal of Business Research Special Issue on Mobile Applications (ABDC rated ‘A’), 126 (March), 361-362.

PUBLICATIONS—CHAPTERS

Dinsmore, John B., Eric Stenstrom, and Marcelo Vinhal Nepomuceno (2022), “Testosterone and Financial Risk-Taking,” in Handbook of Experimental Finance, Ernan Haruvy and Sascha Fullbrun eds., Cheltenham UK: Edward Elgar Publishing.

PUBLICATIONS—CASES

Dinsmore, John B. (2018), “Squatty Potty: Assessing Digital Marketing Campaign Data,” Ivey Publishing. (Also available through Harvard Business Publishing)

Dinsmore, John B. (2016), “Samsung Mobile: Market Share and Profitability in Smartphones,” Ivey Publishing. (Also available through Harvard Business Publishing)

PUBLICATIONS—BOOKS

Dinsmore, John, “How They Get You: The Marketing of Debt,” Status: In press, book release scheduled for May 2025.

UNDER REVIEW/REVISION

Dinsmore, John, Kunal Swani, Charles Gulas, Wakiuru Wamwara, and Bin Li, “The Digital Marketing Campaign Challenge,” Status: Preparing invited revision for Marketing Education Review.

Swani, Kunal, Charles Gulas, and John Dinsmore, “To Humor or Not Humor Buyers? Evaluating the Effective Use of Humor in B2B Advertisements.,” Status: Under initial review at Industrial Marketing Management.

IN DEVELOPMENT

Dinsmore, John, Daria Plotkina, and Margot Racat, “Haptic Sensation in Retail Augmented Reality Experiences,” Status: Experimental AR app development complete. Initial data collection complete. Drafting manuscript for Journal of Interactive Marketing.

Dinsmore, John, Kunal Swani, Daniel Asamoah, and Anand Jeyaraj, “Ethical Considerations in B2B Generative AI Use: A Series of Delphi Studies,” Status: IRB approval secured and data collection underway in preparation for submission to special issue of Industrial Marketing Management.

• Association for Consumer Research
• Society for Consumer Psychology
• American Marketing Association