• PhD—Marketing, University of Cincinnati, 2013
• MBA—Marketing & Decision Support Systems, University of Georgia, 2003
• BA—History & Political Science, James Madison University, 1994

• Principles of Marketing
• Marketing Strategy
• Entrepreneurship
• Digital Marketing
• Creativity, Problem Solving and Communication

INVITED PRESENTATIONS

• “Price Fairness and The Placebo Effect in Marketing,” Carlson School of Management, University of Minnesota, Minneapolis, MN, 2012. 

CONFERENCE PRESENTATIONS (* denotes presenter)

• Dinsmore, John B.*, Riley Dugan and Scott A. Wright (2014), “Naïve Theories of Monetary and Nonmonetary Prices for Mobile Applications,” Association for Consumer Research North American Conference, Baltimore, MD.
• Dinsmore, John B.*, Karen A. Machleit, Kathleen D. Vohs and Frank R. Kardes (2013), “A Multi-Dimensional Construct of Impulse Purchases,” American Marketing Association Summer Educator’s Conference, Boston, MA.
• Dugan, Riley* and John Dinsmore (2013), “Researching the Web 2.0 and 3.0 in the Selling Process,” Special Session at the National Conference in Sales Management, San Diego, CA.
• Hernandez, Jose, Scott A. Wright*, Aparna Sundar, John Dinsmore and Frank Kardes (2012), “Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect,” Association for Consumer Research North American Conference, Vancouver, BC.
• Dinsmore, John, Jason Harris and Riley Dugan* (2012), “Going Viral: Proven Strategies,” Atlantic Marketing Association Annual Conference, Williamsburg, VA.
• Dinsmore, John, Scott Wright, Riley Dugan* and Frank Kardes (2012), “Price Fairness and The Placebo Effect in Marketing,” Atlantic Marketing Association Annual Conference, Williamsburg, VA.
• Dinsmore, John B.* (2012), “Mental Accounting, General Evaluability Theory and The Framing of Losses Posed By Partitioned Monetary and Non-Monetary Prices,” Wayne State Behavioral Pricing Conference, Detroit, MI.
• Guo, Xiaoning*, Scott Wright, John Dinsmore and James Kellaris (2012), “The Effect of Mortality Salience on Materialism: The Moderating Role of Regulatory Focus,” Competitive paper, Society for Consumer Psychology, Las Vegas, NV.
• Dinsmore, John*, Scott Wright, Xiaoning Guo and James Kellaris (2011), “Recession, Financial Hardship, and Ethical Judgment: Do Tough Times Beget Tough Judges?” paper presented at Proceedings of the Summer Marketing Educator's Conference of the American Marketing Association, San Francisco, CA.
• Wright, Scott A.*, John Dinsmore, Xiaoning Guo and James Kellaris (2011), “Biasing Effects of Group Affiliation on Ethical Judgment” paper presented at Proceedings of the Summer Marketing Educator's Conference of the American Marketing Association, San Francisco, CA.
• Wright, Scott A.*, Xiaoning Guo, Chris Manolis, Andrew Brown, John Dinsmore, Tarryn E. Williamson, Xiaoqi Han, and Frank R. Kardes (2011), “The Illusory Truth Effect: No Repetition Necessary.” Society for Consumer Psychology, Atlanta, Georgia.
• Dinsmore, John*, Xin Wang, and Inigo Arroniz (2011), “Gender Differences in Impulse Purchasing" paper presented at Proceedings of the Annual Conference of the Atlantic Marketing Association, Charleston, SC.

•    

• Assurance of Learning Committee (2020-Present)
• Moderator, Tech/Digital/Apps/CRM Panel, Ohio Marketing Academic Colloquium at Kent State University (2019)
• Adult Education Committee, Beth Or Synagogue (2019)
• MBA Committee—Alternate, Raj Soin College of Business at Wright State University (2018-Present)
• Online Education Committee, Raj Soin College of Business at Wright State University (2018-Present)
• Managing Guest Editor, Special Issue of Journal of Business Research on Mobile Applications (2018-2020)
• Member, College of Business Online Education Committee (2018-Present)
• Panelist, “Wright State in Your Community” Series (2018)
• Graduate Program Committee, Chair (2016-Present)
• College of Business Web Development Committee, Member (2017)
• University Strategic Enrollment Committee, Member (2017-Present)
• Candidate, School Board of Centerville, Ohio (2017)
• Consulting with Wright State Research Institute on GoFlyZone mobile application and general marketing strategy. (2015-2016) 
• Faculty Search Committee, Marketing Department, Raj Soin College of Business at Wright State University (2014-2015) 
• Scholarship & Awards Committee, Raj Soin College of Business at Wright State University (2014-2016)
• Evaluation Committee, Raj Soin College of Business Integrity Award (2016)
• International Journal of Research in Marketing—Ad Hoc Reviewer
• Journal of Research in Interactive Marketing—Ad Hoc Reviewer
• International Journal of Advertising— Ad Hoc Reviewer
• Psychology & Marketing—Ad Hoc Reviewer
• Computers in Human Behavior— Ad Hoc Reviewer
• Journal of Marketing Theory and Practice—Ad Hoc Reviewer 
• Journal of Business Research— Ad Hoc Reviewer 
• Marketing Letters— Ad Hoc Reviewer 
• Journal of Strategic Marketing— Ad Hoc Reviewer 
• Journal of Marketing Analytics— Ad Hoc Reviewer  
• Atlantic Marketing Association Conference 2013 (Reviewer & Track Chair), 2014 (Reviewer) 
• Kao Brands Competition, Faculty Sponsor, Xavier University, 2012, 2013 
• Association for Practical and Professional Ethics Intercollegiate Ethics Bowl National Championship, Xavier University, 2012 (Judge) 
• Fragrance Marketing Lab, Research Assistant, University of Cincinnati, 2009-2012
• American Marketing Association Summer Conference 2011, 2012, 2013, 2018 (Reviewer) 
• American Marketing Association Winter Conference 2011, 2012 (Reviewer) 
• Academy of Marketing Sciences World Marketing Congress 2011 (Reviewer) 
• Society of Consumer Psychology Conference 2011, 2012, 2013 (Reviewer) 

PUBLICATIONS—PEER-REVIEWED JOURNAL ARTICLES

Dinsmore, John B., Kunal Swani, Ciro Troise, Wakiuru Wamwara, and Bin Li (2022), “Antecedents and Consequences of Sending and Receiving Information in Mobile Gaming Apps,” Digital Business, 2(2), 1-13.

Plotkina, Daria, John B. Dinsmore, and Margot Racat (2022), “Improving Service Brand Personality with Augmented Reality Marketing,” Journal of Services Marketing. 36(6): 781-799.

Swani, Kunal, Wakiuru Wamwara, Kendall Goodrich, Shu Schiller, and John Dinsmore (2022), “Understanding Business Retention during Covid-19: Roles of Service Quality, College Brand, Academic Satisfaction, and Stress,” Services Marketing Quarterly, 43(3): 329-352.

Troise, Ciro, Mario Tani, John B. Dinsmore, and Giovanni Schiuma (2021), “Understanding the Implications of Equity Crowdfunding on Sustainability-oriented Innovation and Changes in Agri-food Systems,” Technology Forecasting and Social Change, Vol. 171, 1-15.

Dinsmore, John B., Scott A. Wright, and Daria Plotkina (2021), “When Time Pressure Counters the Zero Price Effect,” Journal of Consumer Marketing, 38(3), 339-350.

Dinsmore, John B., Eric Stenstrom, and Jonathan Kunstman (2021), “Baseline Testosterone Moderates the Effect of Money Primes on Charitable Donations,” Psychology & Marketing, Vol. 38, 328-337.

Stenstrom, Eric, John B. Dinsmore, Jonathan Kunstman, and Kathleen D. Vohs (2018), “The Effects of Money Exposure on Testosterone and Risk-Taking, and the Moderating Role of Narcissism,” Personality and Individual Differences, Vol. 123, 110-114.

Dinsmore, John B., Kunal Swani and Riley G. Dugan (2017), “To ‘Free’ or Not To ‘Free’: Trait Predictors of Free vs. Paid Mobile App Usage,” Psychology & Marketing, 34(2), 227-244. 

Sundar, Aparna, John B. Dinsmore, Sung-Hee Wendy Paik, and Frank R. Kardes (2017), “Metaphorical Communication, Self-Presentation, and Consumer Inference in Service Encounters,” Journal of Business Research, 72, 136-135.

Dinsmore, John B., Riley G. Dugan and Scott A. Wright (2016), “Monetary versus Nonmonetary Pricing: Differences in Product Evaluations due to Pricing Strategies within Mobile Applications,” Journal of Strategic Marketing, 24(3/4), 227-240.

Wright*, Scott, Jose Hernandez*, Aparna Sundar, John Dinsmore and Frank Kardes (2013), “If It Tastes Bad It Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect,” International Journal of Research in Marketing, 30(2), 197-198. * Equal Authorship  

Wright, Scott A., John B. Dinsmore and James J. Kellaris (2013), “How Loyalty Shapes Ethical Judgment and Punishment Preferences,” Psychology & Marketing, 30(3), 203-210. 

Wright, Scott A., Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, C-Y Peter Chiu and Frank Kardes (2012), “Construal-level Mind-sets and the Perceived Validity of Marketing Claims,” Marketing Letters, 23(1), 253-261.  

PUBLICATIONS—CASES

• Dinsmore, John B. (2018), “Squatty Potty: Assessing Digital Marketing Campaign Data,” Ivey Publishing. (Also available through Harvard Business Publishing)
• Dinsmore, John B. (2016), “Samsung Mobile: Market Share and Profitability in Smartphones,” Ivey Publishing. (Also available through Harvard Business Publishing)

• Association for Consumer Research
• Society for Consumer Psychology
• American Marketing Association

• $100,000 Award from Dean of Raj Soin College of Business to oversee student-run digital marketing campaign on behalf of the College. Awarded on December 28, 2020.
• $12,000 Research Grant, Wright State University/Rike Consumer Research Foundation, Principal Investigator, “Human vs. AI Managed Digital Promotions,” Awarded on July 1, 2020. 
• $6,040 Research Grant, Wright State University, “Understand Retention of Business Students Using A Dual-Dimensional SERVQUAL Framework,” Awarded on May 1, 2020
• “Best Seller” Award from Ivey Publishing for Squatty Potty case
• 2018 Raj Soin College of Business Outstanding Teacher Award, Marketing (by student vote)
• 2017 Raj Soin College of Business Outstanding Teacher Award, Marketing (by student vote)
• $1,000 Research Grant, Association Française du Marketing, “The Effect of Variety on Effort and Choice: A Virtual Reality Experiment.”
• $2,000 International Seed Grant, Wright State University Center for International Education, Awarded on November 30, 2016.
• $9,500 Research Grant, Wright State University/Rike Consumer Research Foundation, Principal Investigator, “The Mental Accounting of Monetary and Nonmonetary Prices,” Awarded on January 6, 2016. 
• $17,280 Research Grant, Wright State University/Rike Consumer Research Foundation, Principal Investigator, “Endocrinal Reactions to Handling Money and Their Effect on Risk Tolerance,” Awarded on January 13, 2015. 
• $8,500 Research Grant, Wright State University/Rike Consumer Research Foundation, Co-Principal Investigator, “Contrary Construal Level Mindsets Induced By Monetary and Nonmonetary Prices,” Awarded on August 8, 2014. 
• Foundation $2,500 Research Grant (2013), Direct Marketing Policy Research Center, Co-Principal Investigator, “Catch it if you Can: An Exploratory Look into the Creation and Dissemination of Viral Videos,” Awarded on August 26, 2013. 
• Honorable Mention, Fordham University Behavioral Pricing Doctoral Dissertation Competition (2012) 
• AMA-Sheth Consortium Fellow (2012) 
• $7,667 Research Grant (2011) Marketing Science Institute (RA 4-1730), Principal Investigator, “A Multi-dimensional Construct and Measurement Scale of Impulse Purchases,” Awarded on July 26, 2011 
• Recipient, “Teachers Who Inspire” Designation from University of Cincinnati’s Class of 2011 
• Kelly-Siddall Fellowship, University of Cincinnati (2009-2012) 
• Turnaround Management Competition (2003) representing University of Georgia, Winner for Southeastern Region, Tied with Columbia University for Third Place Nationally