Sabrina M Neeley, PhD, MPH

Academic Affairs-SOM
Professor, Community Health, Director of Population Health Curriculum, BSOM
White Hall 290J, 3640 Colonel Glenn Hwy, Dayton, OH 45435-0001


Social Behavioral Determinants of Health

Research Interests

Child Health, Population Health, Chronic Disease Self-Management, Health Communications

Active Projects

  • “Policy effectiveness in mitigating prescription overdose deaths: a state-level examination” with Grant Neeley & Lilliard Richardson
  • “Teen pregnancy team based learning Exercise” with Brenda Roman & Dean Parmelee
  • “The role of self-efficacy in the effective self-management of Ehlers-Danlos Syndrome”

American Public Health Association
Ohio Public Health Association
Association for Prevention Teaching and Research

Refereed Journal Articles

El Aoud, N.H. and S.M. Neeley. 2008. Teenager-Peer Interaction and Its Contribution to a Family Purchase Decision: The Mediating Role of Enduring Product Involvement. International Journal of Consumer Studies, 32, 3 (May), 242-252

Neeley, S.M. and T.Coffey. 2007. Understanding the ÔFour-Eyed, Four-Legged Consumer: A Segmentation Analysis of U.S. Moms. Journal of Marketing Theory and Practice, 15 (Summer), 251-262.

Neeley, S.M. 2005. The Influence of Children’s and Parents’ Individual Characteristics on the Child’s Consumer Socialization. Young Consumers, 6 (January-March), 16-22.

Neeley, S.M. and T.Coffey. 2004. Who’s Your Momma? Understanding the Different Types of Millennial Moms. Young Consumers, 5 (July-September), 56-61.

Neeley, S.M. and D.W. Schumann. 2004. Using Animated Spokes-Characters in Advertising to Young Children: Does Increasing Attention to Advertising Necessarily Lead to Product Preference. Journal of Advertising, 33 (Fall),7-23.

Parkinson, M.G. and S.M. Neeley. 2003. Attorney Advertising: Does it Meet its Objective? Services Marketing Quarterly, 24 (3), 17-28.

Neeley, S.M. and D.W. Schumann. 2000. Perceived Social Approval as a Comparison Standard in Product Evaluation and Determination of Satisfaction. Journal of Consumer Satisfaction/ Dissatisfaction and Complaining Behavior, 13, 37-51.

Dabholkar, P.A. and S.M. Neeley. 1998. Managing Interdependency: A Taxonomy for Business-to-Business Relationships. Journal of Business and Industrial Marketing, 13 (6), 439-460.

Song, X.M., S.M. Neeley, and Y.Zhao. 1996. Managing R&D-Marketing Integration in the New Product Development Process. Industrial Marketing Management, 25 (November), pp. 545-553.

Book Chapters

Neeley, S.M. 2010. Chapter 53: Self-Management and Self-Efficacy, in Joint Hypermobility Handbook: A Guide for the Issues and Management of Ehlers-Danlos Syndrome Hypermobility Type and the Hypermobility Syndrome. Brad T. Tinkle, Left Paw Press. 177-184.

Neeley, S.M. 2007. Adolescents’ Nutritional Understanding: Levels of Knowledge and Sources of Influence, in Children, Media, and Consumption: On the Front Edge. Eds. Birgitte Tufte and Karin Ekstrom. Nordicom Review/Goteborg University.

Neeley, S.M. 2007. Internet Advertising and Children, in Advertising and the World Wide Web, 2nd Edition. Eds. David W. Schumann and Esther Thorsen. Lawrence Erlbaum.

Refereed Conference Proceedings (Full Paper)

Silvera, D., M.L. Cronley, and S.M. Neeley. 2007. When Describing Others Tells Us about Ourselves: Indirect Questioning as a Method for Identifying Social Desirability Bias. Proceedings of the LaLonde Conference on Marketing Communications and Consumer Behavior.

Neeley, S.M. 2006. Seeking Insight Into Adolescents’ Nutrition Understanding, Inferences, and Food Choices. Proceedings of the Pluridisciplinary Perspectives on Child and Teen Consumption 2006 Conference, Brigitte Tufte and Karin Ekstrom (editors), Copenhagen, Denmark: Copenhagen Business School.

Neeley, S.M. and D.W. Schumann. 2000. Questioning the Role and Effectiveness of Spokes-Characters in Advertising to Children. Proceedings of the 2000 Conference of the American Academy of Advertising, M.A. Shaver (ed), 217 - 221.

Neeley, S.M., W.Macias, T.M.Clark, and W.Lee. 2000. Advertising Spokes-Character Attributes and Use Relationships. Society for Consumer Psychology 2000 Winter Conference Proceedings, J. Inman, K. Tepper, and T. Whittler (editors), 94-99.


Paton, S.J., Neeley, S.M., and Ellison, S. A. Influence of School Eating Environment on Children’s Eating Behaviors: An Examination of the SNDA-III. Maternal and Child Health Epidemiology Conference (MCH EPI). New Orleans, LA. December 14-16, 2011.

Ellison, S.A., Neeley, S.M., and Paton, S. J. Influence of School Eating Environment on Children’s Eating Behaviors: An Examination of the SNDA-III. CityMatCH 2011 Conference. San Francisco, CA. September 18-20, 2011.

Neeley, S.M., Living with EDS: Developing an Effective Self-Management Strategy to Maximize Your Health and Quality of Life. Ehlers-Danlos National Foundation 2011 Learning Conference. Baltimore, MD. July 21-23, 2011.

Neeley S.M., Roman B., Parmelee D.X., Human Development to Health Across the Lifespan: Using Team-Based Learning (TBL) to Integrate Population Health and Prevention in a Medical School Curriculum. Association for Prevention Teaching and Research, Teaching Prevention Annual Conference. Washington, DC. March 17-19, 2011.

Neeley, S.M. and T.Coffey. 2004.Who’s Your Momma? Understanding the Different Types of Millennial Moms. Presented by T. Coffey at the 2004 Kid Power Conference. Invited presentation.

Neeley, S.M. 2004. Internet Advertising and Children: Understanding Issues and Concerns of Trust. Presented at the “Interactivity” pre-conference session for the 2004 American Academy of Advertising Conference. Invited presentation.

Libermann, A. and S.M. Neeley. 2004. Understanding Spanish-Speaking Citizens’ Experiences with Media and Advertising in a non-Spanish-Speaking Geographic Area. Presented by A. Libermann at the PhD student poster session at the 2004 Society for Consumer Psychology Conference. Reviewed presentation.

Szykman, L.R. and S.M. Neeley. 2003. Consumers’ Use of Health Information Sources: Examining Factors Influencing Source Selection and Health Knowledge. Presented at the Marketing and Public Policy Conference, Washington, DC. - co-chair of special session When More is Less: The Unintended Consequences of Health Promotion Efforts. Reviewed session.

Oakenfull, G., S.M. Neeley, and M.McCarthy. 2003. Age, Period, and Cohort Effects in Brand Extensions. Presented by S.M. Neeley at the Midwest Marketing Camp, Ohio State University, Columbus, OH. Invited presentation.

Oakenfull, G., S.M. Neeley, and M.McCarthy. 2003. Age, Period, and Cohort Effects in Brand Extensions. Presented by G.Oakenfull and M.McCarthy at the Association for Consumer Research European Conference, Dublin, Ireland. Reviewed presentation.

Callison, C. and S.M. Neeley. 2002. Advertising Skepticism in Young Teens. Presented by C. Callison at the advertising research poster session of the Association for Education in Journalism and Mass Communications annual conference, Miami Beach, FL. Reviewed presentation.

Education History: 

M.P.H., Wright State University, 2010

Ph.D., Marketing, University of Tennessee, 1999

M.A., Sociology, University of Tennessee, 1994

B.B.A., Marketing, Texas A&M University, 1990

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