Pola Gupta, PH.D.

Department:
Marketing
Title:
Professor, Marketing Raj Soin College of Business
Address:
Rike Hall 283, 3640 Colonel Glenn Hwy., Dayton, OH 45435-0001
Phone:
937-775-3046
Education History: 

State University of New York at  Buffalo, Buffalo, New York.

Ph.D. in Marketing, 1988

State University of New York at  Buffalo, Buffalo, New York.

M.B.A. in Marketing, 1985

S.V. University, Tirupathi.

B.S. in Electrical Engineering, 1972 (Ranked first in the college in Electrical Engineering)   

Academics

Academic Positions

Fall 2007 – Present            Professor of Marketing (Tenured) Raj Soin College of Business, Wright State University, Dayton, Ohio.

Fall 2004 – Fall 2007         Associate Professor of Marketing (Tenured), Wright State University, Dayton, Ohio.

 Fall 2002 - Fall 2004         Assistant Professor of Marketing, Wright State University, Dayton, Ohio.

 Fall 1996 – Fall 2002       Associate Professor of Marketing (Tenured), College of Business Administration, University of Northern Iowa,
                                             Cedar Falls, Iowa.                        

Fall 199 - Spring 1996       Assistant Professor of Marketing, College of Business Administration, University of Northern Iowa,
                                             Cedar Falls, Iowa.     

July 1988 - August 1991   Assistant Professor of Marketing, School of Business, Rutgers University, New Brunswick, New Jersey.

1985 – 1988                      Graduate Instructor (Marketing), SUNY at Buffalo, Buffalo, NY.

Business Experience

1981 – 1982                  Deputy Manager, Bokaro Steel Plant, India.

1973 – 1981                  Assistant Manager, Bokaro Steel  Plant, India.

Courses Taught:

  •     Marketing Research
  •     Internet Marketing / E-Commerce
  •     International Marketing
  •     Marketing Strategy
  •     Marketing Management
  •     Product and Price Strategy
  •     Marketing Planning
  •     Principles of Marketing

Foreign Teaching Experience and Study Abroad programs:

  •     Study Abroad Program (Summer 2015): Took eight students from Wright State University to Japan as a part of the Japan Ambassador Program.
  •     Germany : Taught International Marketing at the University of Applied Sciences, Jena Paradies, Germany (2010).
  •     India: Taught International Marketing at the Indian Institute of Management, Bangalore, India
  •     Austria: Taught Advertising at the University of Klagenfurt, Austria.
  •     Russia: Taught Principles of Marketing at the Moscow Linguistic University, Moscow, Russia.

Professional

Publications: 
  1. Burns, David and Pola B. Gupta (2015), “Ethics Integration across the Business Curriculum: An Examination of the Effects of the Jesuit Approach,” Teaching Ethics, 15(2), 245-260.
     
  2. Gupta, Pola, David, David Burns and Heather Boyd (2015), “Texting while Driving: An Empirical Investigation of Students’ Attitudes and Behaviors.”(Accepted for publication in Information Systems Management)
     
  3. Burns, David and Pola B. Gupta (2014), “The Meaning of Money and Possessions: A Cross-University Comparison,” Atlantic Marketing Journal, 3(1),74-90.
     
  4. Burns, David and Pola B. Gupta (2013), “Are Business Students at Jesuit Universities More Socially Responsible?” Social Responsibility Journal, 9(3), 454-464, 2013.
     
  5. Schiller, Shu, Kendall Goodrich, Pola B. Gupta (2013), “Let Them Play! Active Learning in a Virtual World in Marketing Education”, Information Systems Management, 30(1), 50-62.     
     
  6. Burns, David, Pola B. Gupta and Günter Buerke (2015), “Sentiment toward Marketing: A Comparison of German and U.S. Students,” International Journal of Commerce and Management, 25(1), 21-37
     
  7. Gupta, Pola B., David J. Burns and Jaime Schiferl (2010), “An Exploration of Student Satisfaction with Internship Experiences in Marketing,” Business Education & Accreditation, Vol. 2(1), pp. 27-37.
     
  8. James R. Coyle, James R., Stephen J. Gould, Pola B. Gupta, and Reetika Gupta (2009), “To Buy or To Pirate”: The Ethical Matrix of Music Consumers’ Acquisition-Mode Decision-Making,” Journal of Business Research, Vol. 62(10), pp. 1031-1037   
          
  9. Klassen, Michael, Pola. B. Gupta and Matthew P. Bunker (2009), “Comparison Shopping on the Internet,”   International Journal of Business Information Systems, Vol. 4(5), pp. 564-580.
     
  10. Lord, Kenneth and Pola B. Gupta (2010), “Response of buying-center participants to B2B product placements,” Journal of Business and Industrial Marketing, Vol. 25(3), p188-195.
     
  11. Gupta, Pola B. and Stephen J. Gould (2007), “Recall of Products Placed as Prizes Versus Commercials in Game Shows,” Journal of Current Issues and Research in Advertising, Vol. 29(1), pp. 43-53.
     
  12. Gupta, Pola B., Paula M. Saunders, and Jeremy Smith (2007), “The Traditional Broad MBA vs. the MBA with Specialization: A Disconnection Between What B-Schools Offer and What Employers Seek,” Journal of Education in Business, Vol. 82(6), pp. 307-311.
     
  13. Gould, Stephen and Pola Gupta (2006), “Come on Down: A Study of How Consumers’ View, Game Shows and the Product Placed in Them,” Journal of Advertising, Vol. 35(1), pp. 65-81.
     
  14. Gupta, Pola B., Stephen J. Gould and Bharath Pola (2004), ‘To Pirate or Not to Pirate: A Comparative Study of the Ethical Versus Other Influences on the Consumer's Software Acquisition-Mode Decision,’ Journal of Business Ethics, Vol. 55, pp. 255-274.
     
  15. Gould, Stephen; Pola Gupta and Sonja Grabner-Krauter (2000), “Product Placement in Movies: A Cross-Cultural Analysis of Austrian, French, and American Consumers’ Attitudes Toward This Emerging, International Promotional Medium,”  Journal of Advertising, Volume XXIX(No.4), pp. 41-58.
     
  16. Gupta, Pola; Siva K. Balasubramaniam and Michael Klassen (2000), "Viewer’s Evaluation of Product Placements in Movies: Public Policy Issues and Managerial Implications," Journal of Current Issues and Research in Advertising, Volume 22 (2), pp. 41-52.
     
  17. Gupta, Pola and Kenneth R. Lord (1998), "Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall," Journal of Current Issues and Research in Advertising, Volume 20, (No.1., pp. 47-59).
     
  18. Gupta, Pola and Steve Gould (1997), “Consumers’ Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences,”  Journal of Current Issues and Research in Advertising, Volume 19, (No.1., pp 37-49).
     
  19. Gupta, Pola B. (1996), “Survey of Pharmacists:  Impact of the Generic Drug Scandal and Implications for Marketing Generic Drugs,”  Health Marketing Quarterly , Vol. 13(3), pp. 109-120.
     
  20. Gupta, Pola B. and Kenneth R. Lord (1995), “Identification of Determinant Objective Attributes of New Automobiles:  Objective Analogues of Perceptual Constructs,” Journal of Marketing Management, Vol. 5 (No. 1), pp. 21-29.
     
  21. Chao, Paul and Pola B. Gupta (1995), “Information Search and Efficiency of Consumer Choices of New Automobiles:  Country-of-Origin Effects,”  International Marketing Review, Vol. 12 (No. 6), pp. 47-59.
     
  22. Gupta, Pola B. and Stephen Gould (1993), “Decision Making in Health Care Institutions:  The Health Care Paradigm,”  The Journal of Hospital Marketing, Vol. 7, No. 2, pp. 47-59.
     
  23. Ratchford, Brian and Pola B. Gupta (1992), “On Estimating the Market Efficiency,”  Journal of Consumer Policy, Vol. 15, No. 3, pp. 275-293.
     
  24. Gupta, Pola B. and Brian T. Ratchford (1992), “Estimating the Efficiency of Consumer Choices of New Automobiles,”  Journal of Economic Psychology, Vol. 13, No. 3, pp. 375-397.
     
  25. Ratchford, Brian T. and Pola B. Gupta (1990), “On the Interpretation of Price-Quality Relations,” Journal of Consumer Policy, Vol. 13, pp. 389-411.  
     
  26. Ratchford, Brian T. and Pola B. Gupta (1986), “On Measuring the Informational Efficiency of Consumer Markets,” in Advances in Consumer Research, M. Wallendorf and P. Anderson, eds.  Provo, UT:  Association for Consumer Research, Vol.14 (309-313).
Professional Affiliations/Memberships: 

Spring 2008- Present:                             Board of Director, Marketing Educators' Association

Awards/Recognition: 

Received the following awards:

  • 2014-2015 Outstanding Marketing Professor of the Year Award, Raj Soin College of Business, Wright State University.
     
  • 2012-2013 Outstanding Marketing Professor of the Year Award, Raj Soin College of Business, Wright State University.
     
  • 2011-2012 Outstanding Marketing Professor of the Year Award, Raj Soin College of Business, Wright State University.
     
  • 2010-2011 Outstanding Marketing Professor of the Year Award, Raj Soin College of Business, Wright State University.
     
  • 2008-2009 Outstanding Marketing Professor of the Year Award, Raj Soin College of Business, Wright State University.
     
  • 2007-2008 Outstanding Marketing Professor of the Year Award, Raj Soin College of Business, Wright State University.
     
  • 2006-2007 Outstanding Research Award, Raj Soin College of Business, Wright State University.
     
  • 2006-2007 Outstanding Marketing Professor of the Year Award, Raj Soin College of Business, Wright State University.
     
  • Faculty Innovations in Teaching Award (2000), College of Business Administration, The University of Northern Iowa.
     
  • Honorable Mention in Excellence in Teaching Award (1987) in a university-wide competition among 700 Graduate Teaching Assistants at the State University of New York at Buffalo, Buffalo, New York.
     
  • Pravasi Achievers Gold Medal from the NRI Welfare Society of India at a ceremony organized in House of Lords, London on September 10, 2010.
     
  • Outstanding Research Award for the paper titled, “An Exploration of Student Satisfaction with Internship Experiences in Marketing,” at the 2010 IBFR (Institute for Business and Finance Research) conference, Kona, Hawaii (coauthored with David Burns & Jamie Schiferl.)
     

An article published in the Journal of Advertising has identified me as one of the top twenty advertising scholars in the nation.  I was ranked 18th among the most published scholars in the top three U.S. advertising research journals,  Journal of Advertising, Journal of Advertising Research and Journal of Current Issues and Research in Advertising.  The ranking was published in the article titled, “A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006” by Ford and Merchant in the Journal of Advertising vol. 37, no. 3 (Fall 2008) pp. 69-94.

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